When is Amazon Prime Day 2026?
Last checked: June 2026 · Updated as Walmart & Target confirm their dates.
When is Prime Day 2026?
JUNE 23–26
Confirmed. Amazon moved it to June this year — earlier than the usual July.
Starts June 23 · 3 a.m. ETHeads up if you had July in your calendar: Amazon moved Prime Day earlier in 2026. Here's the confirmed timing, what to expect, and where the competing Walmart and Target sales stand.
The short answer
Amazon Prime Day 2026 runs June 23–26 — a four-day event, and the first time since 2021 it's been back in June instead of mid-July. Deals start at midnight Pacific / 3 a.m. Eastern on June 23. As always, the deals are exclusive to Prime members (a free 30-day trial gets you in).
Shop Prime Day deals
Browse the live deals on Amazon during the event.
These are affiliate links. If you buy through them, Is It Out Yet may earn a small commission at no extra cost to you. Is It Out Yet is not affiliated with or endorsed by Amazon's Prime Day event.
The 2026 summer sales calendar
| Event | When (2026) | Notes |
|---|---|---|
| Amazon Prime Day | June 23–26 | Confirmed. 4 days. Prime members only. Starts 3 a.m. ET |
| Walmart Deals | To be confirmed | Usually runs alongside Prime Day; may stay July or move to June |
| Target Circle Week | To be confirmed | Free Circle program; historically matches the Prime Day window |
| Best Buy sale | To be confirmed | "Black Friday in July"–style tech event in the same period |
We'll update Walmart, Target, and Best Buy here the moment they announce.
What to expect — and a couple of shopping tips
Prime Day spans 35+ categories — electronics, home, kitchen, beauty, toys, and more — with rotating "lightning" deals that come and go fast. Amazon-branded devices (Echo, Fire TV, Ring, Kindle) usually see some of the deepest cuts. Two honest tips: a "limited-time deal" badge doesn't always mean the lowest price — it's worth a quick price-history check — and it's always smart to compare against Walmart or Target if they're running their own sale the same week.
Prime Day FAQ
When is Amazon Prime Day 2026?
June 23–26 — a four-day event, moved back to June for the first time since 2021. Deals start midnight PT / 3 a.m. ET on June 23.
Do I need Prime to shop it?
Yes — the deals are exclusive to Prime members. A free 30-day trial gives full access.
Are Walmart and Target having sales too?
They usually run competing sales (Walmart Deals, Target Circle Week) the same week. For 2026 they hadn't confirmed June vs. July yet — we'll update here when they do.
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