When do Hallmark Keepsake Ornaments come out in 2026?
Last checked: June 2026 · Updated through both release events.
When's the first ornament release?
JULY 11–19
The Keepsake Ornament Premiere. A second wave (the Debut) follows October 10–18.
Premiere begins July 11If you collect Hallmark Keepsake Ornaments, there are two dates that matter every year — and the first one for 2026 is almost here. Here's the full release calendar, plus this year's most-wanted ornaments.
The short answer
The 2026 Hallmark Keepsake Ornaments drop in two waves. The Keepsake Ornament Premiere runs July 11–19, 2026 (the July-dated ornaments), and the Keepsake Ornament Debut runs October 10–18, 2026 (the October-dated ornaments). Both happen at Hallmark Gold Crown stores and on Hallmark.com. The Dream Book — the year's full catalog — came out April 24, so collectors can plan their Wish Lists now.
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⭐ Featured this year: the Disney Princess Castle
One of the standout 2026 Keepsake pieces — the Disney Princess Castle tabletop decoration, an interactive musical with light featuring the classic princesses. A collector favorite that tends to sell out.
The 2026 Hallmark ornament release calendar
| Milestone | When (2026) | What happens |
|---|---|---|
| Dream Book released | April 24 | The full catalog + Wish List checklist; start planning |
| Keepsake Ornament Premiere | July 11–19 | First wave — the July-dated ornaments go on sale |
| Keepsake Ornament Debut | October 10–18 | Second wave — the October-dated ornaments go on sale |
| Club / Rewards early access | 1 day before each event | Keepsake Ornament Club members can shop a day early at participating stores |
Dates confirmed by Hallmark for 2026. Local store timing can vary slightly.
This year's most-wanted ornaments
2026 leans hard into pop culture and Disney. The headline piece is the Cinderella Castle Tree Topper ($199.99), and the lineup includes the first-ever PlayStation console ornament, new Nintendo and anime characters, and an interactive Pirates of the Caribbean set, alongside the usual Star Wars, Marvel, and classic Christmas series. Many of the most popular pieces are limited quantity and won't be restocked once they're gone.
How to get the ornaments you want (before they sell out)
Popular ornaments sell out fast, so collectors plan ahead. The simple play: grab the Dream Book, fill out the Wish List checklist for the pieces you want, and hand it (or submit it digitally) to your local Hallmark Gold Crown store so they'll set those aside for the July and October events. The earlier you submit, the better your odds on limited items. Crown Rewards members get early previews, and Keepsake Ornament Club members can shop in-store one day before each public event.
Hallmark Ornaments FAQ
When do the 2026 ornaments come out?
Two waves: the Premiere is July 11–19, and the Debut is October 10–18, at Gold Crown stores and Hallmark.com.
What is the Dream Book?
Hallmark's annual catalog of the year's ornaments, out April 24, 2026. It includes a Wish List checklist so your store can hold the ones you want.
What are the biggest ornaments this year?
The $199.99 Cinderella Castle Tree Topper, the first-ever PlayStation console ornament, new Nintendo/anime characters, and a Pirates of the Caribbean interactive set.
Do they sell out?
Yes — many are limited quantity and aren't restocked. Submit a Wish List to your local store ahead of the event to improve your odds.
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